The Missing Movie Series – Branding A Movie
with
African Movie Channel
role
Designer
category
Crimes and mystery in the heat of Lagos.
Detective Lazarus battles life love and work as he solves various crime puzzles, in this exclusive gripping and dramatic four-part series by African Movie Channel Original Productions.
This promotional project was a 360 exercise across digital, on-screen and OOH advertising, producing a creative to capture the essence of the series.
A dusky burnt colour scheme and rough gritty feel represents the heat of the streets of Lagos and the hostile situations the detective finds himself in, to add to his moody mysterious character.
60″ trailer
Strong on-air promotion included a trailer for the series, and episodic promos for the run. This was reflected also in episodic material for social media with mysterious foreboding Instagram story posts.
Extra assets were created to further entice the public ahead of its launch, including rolling out advertising on buses around the city of Lagos – as part of AMC Series’ marketing plan.
bus advertising with amc series branding
social media assets
